Zuerst erstellst du das HTML Markup für die Tabelle.
<table>
  <tr>
    <th>Small</th>
    <th class="highlight">
      <div class="recommendation-label">Empfohlen</div><br>Medium
    </th>
    <th>Large</th>
  </tr>
  <tr>
    <td>€9,99/Monat</td>
    <td class="highlight">€19,99/Monat</td>
    <td>€29,99/Monat</td>
  </tr>
  <tr>
    <td>10 GB</td>
    <td class="highlight">100 GB</td>
    <td>1 TB</td>
  </tr>
  <tr>
    <td>E-Mail</td>
    <td class="highlight">Telefon & E-Mail</td>
    <td>24/7 Premium Support</td>
  </tr>
</table>Mit CSS kannst du die Tabelle nach deinen Bedürfnissen anpassen. JSFiddle Demo
table {
	width: 100%;
	border-collapse: collapse;
	text-align: center;
	font-family: Arial, sans-serif;
}
th,
td {
	border: 1px solid #ccc;
	padding: 15px;
}
th {
	background-color: #f4f4f4;
}
.highlight {
	background-color: #e0f7fa;
	border: 2px solid #00acc1;
	font-weight: bold;
}
.recommendation-label {
	display: inline-block;
	background-color: #00acc1;
	color: white;
	padding: 4px 8px;
	border-radius: 6px;
	font-size: 0.85em;
	margin-bottom: 8px;
}